McDonald’s has been on a roll with some very creative campaigns recently. The latest is an outdoor puzzle billboard that invites you to ‘sort your head out’ with their 1 Euro large coffee.
The billboard is actually a puzzle that allows you to shuffle the pieces around to sort out the model’s head. The empty square displays McDonald’s logo. This is one of the wittiest billboards I have seen lately, very well done.
The billboard is created by DDB Stockholm ad agency with art direction by Ted Harry Mellström, Simon Higby and Viktor Arve. Photography for these [Read More...]
Category: All Puzzles