Passion For Puzzles

Via AdsOfTheWorld I found a nice jigsaw puzzle related advertisement for LifeLine.

Object of the advertisement for Lifeline (AFLAC’s programme to assist survivors of violence) is to develop a collection box and a direct mailer to raise awareness and funds for LifeLine. The campaign depicted the shattered lives of bombs victims with a jigsaw puzzle of a person. These puzzles were attached to collection boxes and also sent out as a direct mailer. Each jigsaw puzzle was short of one piece. Therefore, the assembled puzzle shows an incomplete image of the bomb victim. Very nice and appropriate way of advertising!

If you like to read more about jigsaw puzzle please read our jigsaw puzzle page. Happy Puzzling!

Tags: LifeLine | Jigsaw Puzzle