LifeLine Advertisement : Jigsaw Puzzle
Via AdsOfTheWorld I found a nice jigsaw puzzle related advertisement for LifeLine.
Object of the jigsaw puzzle advertisement for Lifeline (AFLAC’s programme to assist survivors of violence) is to develop a collection box and a direct mailer to raise awareness and funds for LifeLine. The campaign depicted the shattered lives of bombs victims with a jigsaw puzzle of a person, hence the jigsaw puzzle.
These jigsaw puzzles were attached to collection boxes and also sent out as a direct mailer. Each jigsaw puzzle was short of one piece. Therefore, the assembled puzzle shows an incomplete image of [Read More...]











